ZI Consults - Zebra Idea Lab

Zi Consults

At Zi Consults, we specialize in harnessing the power of branding, customer experience, data, and technology to fuel the growth of India's emerging businesses, especially the MSMEs.

In today's dynamic and fragmented markets, we believe strong, customer-centric brands are the cornerstone of success—driving market share, boosting revenues, and unlocking long-term profitability.

Dr. Jai Tharur, Chairman of Zebra Idealab, is a seasoned industry leader with over three decades of experience. He has been instrumental in building numerous successful brands, helping them connect with their target audiences and achieve remarkable growth.

Jai Tharur, PhD

Our Mission

Our mission is to empower ambitious businesses to navigate complexity, innovate boldly, and build brands that resonate deeply with their audiences. Designed with a sense of contribution and a commitment to empowering businesses, Zi Consults offers you the opportunity to leverage Dr. Tharur's three decades of expertise at a fraction of the cost.

At Zi Consults, we don't just consult, but our professional outreach helps you unlock your business's true potential and thrive in a competitive landscape.

Dr. Tharur observes that most businesses are driven by dedicated individuals or teams passionate about their work. However, they often overlook critical aspects of business development, leading to missed opportunities and years of unproductive struggle. His expertise lies in identifying these gaps and providing strategic solutions to unlock a business's full potential, ensuring sustained success.

At Zi Consults, we bridge this gap.